Legal

Privacy Policy

Effective October 31, 2026

1. Who we are

MatricCast LLC (“MatricCast,” “we,” “us”) is a Georgia company that builds web components, data connectors, and AI-guided program discovery tools for colleges and universities. This policy covers matriccast.com and its pages, including the product demos. It also explains, in Section 6, how we handle data when institutions use our products.

2. What we collect

Information your browser sends automatically

Like nearly every website, our hosting server records basic technical details when a page is requested: IP address, browser and device type, the page requested, the referring page, and the date and time. We use these logs to keep the site running, diagnose problems, and defend against abuse. We don't use them to build profiles of individual visitors.

Information you choose to send us

If you email us or use the demo request form, for example to ask a question or request a pilot, we receive whatever you include. That's typically your name, email address, institution, and job title. We use it to reply and to follow up on the conversation you started.

Information you type into our demos

The snippet demo, palette previews, and ArsPath preview on this site run in your browser. Text you enter, such as an institution name or page title, stays on your device and is gone when you leave the page.

Conversations with Lars

When you ask Lars a question, your messages are sent to our server and to our AI provider to generate a reply. Section 8 explains exactly what is sent, what we keep, and for how long.

3. Cookies and analytics

We don't use advertising cookies or cross-site tracking. Our hosting provider may set a strictly necessary cookie to protect the site from automated attacks.

We use Google Analytics to understand how visitors find and use this site: which pages are viewed, how people arrive (for example, from a search or a link), and general device and location information at the city or country level. It sets cookies (named _ga and similar) to tell one visit from another. We've turned off Google signals and ad personalization, so this data isn't used for advertising, and Google Analytics doesn't store IP addresses. When someone requests a demo through Lars, we record only that a request happened, with no name, email, or institution. You can opt out with your browser's cookie settings or Google's opt-out add-on at tools.google.com/dlpage/gaoptout.

If you use Lars, he sets one strictly necessary session cookie, lars_sid, that keeps your conversation together while you browse. It ends when you close your browser. Lars also uses your browser's storage to remember a few choices, described in Section 8. We count how Lars is used, such as how often he's opened, without identifying who used him.

You can block or delete cookies in your browser settings. Doing so won't stop this site from working, though Lars may not be able to follow a conversation from one page to the next.

4. How we use information

• To operate, secure, and improve this website
• To respond to your messages and discuss our products with you
• To answer your questions through Lars, and to learn what visitors want to know so we can improve him
• To provide and support the services an institution has contracted for
• To meet legal obligations and enforce our agreements

If you've contacted us about our products, we may occasionally follow up. Tell us to stop and we will.

5. How we share information

We do not sell or rent personal information. We share it only:

• With service providers who help us run the business, such as web hosting, email, Google Analytics, Anthropic, which provides the AI behind Lars, and ElevenLabs, which provides his voice. They may use it only to provide their service to us.
• With font and icon services, as part of loading a page. Your browser requests typefaces from Google Fonts on every page, and icons from cdnjs on the demo page. Those services receive your IP address and browser details with that request, under their own privacy policies.
• When required by law, or when necessary to protect the rights, safety, or property of MatricCast, our customers, or others.
• In a business transfer, such as a merger or acquisition. Any successor would remain bound by this policy for information already collected.

6. Institution and student data

When a college or university uses MatricCast products, the institution decides what data is involved and how it is used. For that data, we act as a service provider (a “processor”), not as its owner. Specifically:

• We process institution data only to deliver the contracted service, under the terms of our agreement with that institution.
• Where student education records are involved, we operate as a “school official” with a legitimate educational interest under FERPA. That means we stay under the institution's direct control regarding that data, use it only for the authorized purpose, and do not re-disclose it.
• We never use institution or student data for advertising, sell it, or use it to build profiles unrelated to the service.
• Much of what our connectors display, such as calendars, directories, and class schedules, is information the institution already publishes. Where a connector draws on a system like Banner, it accesses only the fields needed for that display.
• When a contract ends, we return or delete institution data as the agreement specifies.

If you're a student or visitor using an institution's website that includes our components, that institution's privacy policy governs your information. Please contact them directly with questions or requests, and we will help them respond.

7. ArsPath and AI features

ArsPath generates program-page content and answers questions using the institution's own published content and public labor-market data, such as BLS and O*NET.

• No training on your data. We do not use institution content, student questions, or conversation logs to train AI models, ours or anyone else's.
• Conversation logs belong to the institution. Where an institution enables chat, conversation logs are made available to that institution and kept only as long as its agreement allows.
• Scoped by design. Chat answers are limited to the knowledge base for that page and decline questions outside it.
• Private deployment. Institutions with heightened requirements can choose deployment options that keep conversations within environments they approve.
• AI providers. We use Anthropic's Claude models through Anthropic's commercial API. Under Anthropic's commercial terms, Anthropic doesn't use that data to train its models unless a customer chooses to allow it, and we don't. Each institution's agreement names the provider used for its service.

We encourage visitors not to share sensitive personal information, such as Social Security numbers or health details, in any chat.

8. Lars, the assistant on this site

Lars is an AI assistant that answers questions about MatricCast. He's an AI, not a person, and he can make mistakes. Here's exactly what happens when you use him.

What is sent, and to whom

To write each reply, we send Anthropic your message, the earlier messages in that conversation, the address of the page you're on, and your first name if you chose to share it. If Lars's voice is on and you share your first name, we also send ElevenLabs a short greeting containing that name so he can say it aloud. ElevenLabs may keep a record of generated speech under its own policies. Lars's other spoken lines are recordings and send nothing about you. Anthropic doesn't use this data to train its models unless a customer chooses to allow it, and we haven't. Anthropic keeps data only for limited periods under its own retention policy, and may keep content longer if its automated safety systems flag it. On our server, your conversation is held in a temporary session so Lars can follow it, and it's cleared automatically after 100 minutes without activity.

What we keep

• The questions you ask, without Lars's replies. We keep each question with the page it was asked on, the time, and a random code that groups one visit's questions together. Email addresses and phone numbers are removed automatically before anything is saved. The code isn't linked to your name, email, or IP address. We keep these for 90 days to learn what visitors want to know and to improve Lars.
• Anonymous activity counts. For example, that Lars was opened, that a demo offer was shown, or that a share link was used, with the same random code and page. These never include what you wrote, and we keep them for 90 days.
• Demo requests. If you request a demo, we receive your name, work email, institution, and anything optional you add, along with your conversation with Lars from that visit, as the form tells you. It's emailed to us, and a copy is saved on our server. We keep it while it's useful to our conversation with you, and we delete it when you ask.
• Abuse limits. To prevent automated abuse, we count requests from each IP address. The address is turned into an unreadable code before anything is saved, so it's never stored as written, and these counts are routinely deleted, typically within a few days.

Safety messages

If a message suggests someone may be in crisis, Lars shows a fixed message with crisis resources, such as the 988 Suicide & Crisis Lifeline. Those messages aren't saved to our question log and aren't included with a demo request. We only count how often the safety message appears.

On your device

The lars_sid session cookie keeps your conversation together and ends when you close your browser. Lars also uses your browser's storage to show your conversation as you move between pages during a visit, and to remember a few choices: whether you've requested a demo, whether you said “Not right now” to a demo offer (so he doesn't ask again for a while), whether you dismissed a suggestion, whether he's already introduced himself out loud (so it happens only once), and whether you've turned his voice off. If you tell Lars your first name, it's kept in your browser for that visit so he can use it, and it fills in the demo form for you. We never save it to our question log; it reaches us only if you request a demo. This stays in your browser, and you can clear it in your browser settings at any time.

Sharing with a colleague

If you ask Lars for a link to share, you send it yourself. We never ask for or collect your colleague's contact information. We record only that a shared link was opened.

9. Retention

Our hosting provider keeps server logs for a limited period that it sets. Google Analytics keeps visit data for 14 months. Lars's records are kept as described in Section 8: questions and activity counts for 90 days, abuse counts for a few days, and demo requests while they're useful or until you ask us to delete them. We keep email correspondence for as long as it's useful to the business relationship. Institution data is kept according to each institution's agreement.

10. Security

We use reasonable administrative, technical, and physical safeguards appropriate to the information involved. These include encryption in transit, restricted access, and keeping credentials and connector logic on our own servers rather than in client-side code. No system is perfectly secure. If we learn of a breach affecting your information, we will notify you, or the affected institution, as the law and our agreements require.

11. Your choices and rights

You can ask us to tell you what personal information we hold about you, correct it, or delete it. Email us at the address below and we'll respond within 30 days. We may need to verify your identity first. Depending on where you live, you may have additional rights under state privacy laws, and we'll honor them as they apply.

12. Children

matriccast.com is intended for higher-education professionals. It isn't directed to children under 13, and we don't knowingly collect information from them. If you believe a child has sent us personal information, contact us and we'll delete it.

13. Other websites

This site links to other websites. We're not responsible for their content or privacy practices, so review their policies before sharing information with them.

14. Changes to this policy

If we change this policy, we'll update the effective date at the top of this page. If a change is significant, we'll also notify customers directly.

15. Contact

Questions about privacy or this policy:
hello@matriccast.com
MatricCast LLC
8735 Dunwoody Place, Ste N
Atlanta, GA 30350